Sayuri Matsumura

In 2011, Matsumura auditioned for Nogizaka46 and was chosen as one of the first generation members. Her audition song was Yui's "Feel My Soul". She was chosen as one of the members performing on their debut single "Guruguru Curtain" and took the middle position for that song. The single was released on February 22, 2012. In April 2013, she regularly appeared on the television drama Bad Boys J with other Nogizaka46 members. On March 23, 2015, she was chosen as an exclusive model for the women's fashion magazine CanCam along with former Nogizaka46 bandmate Nanami Hashimoto, who was also a first generation member.

In January 2021, she and fellow Nogizaka46 member Erika Ikuta performed a cover of the song "1・2・3" by Mafumafu and Soraru; the song was used as an opening theme to the anime series Pokémon Master Journeys: The Series. On April 15, 2021 Matsumura announced her graduation on her Niconico program Nama no Idol ga Suki (生のアイドルが好き). Her graduation concert was held at the Yokohama Arena on June 22 and 23, 2021. She officially graduated from the group on July 13, with her posting on its official blog for the last time that day. Her blog posts were deleted on August 19.

She also graduated from CanCam in that magazine's October issue, which was released on August 20.

On September 30, 2021, it was announced that Matsumura will become a regular model for the fashion magazine Baila in that magazine's November issue, released on October 12.

On August 27, 2023, Matsumura announced her transfer from Nogizaka46, LLC to Ikushima Planning Office. Her official fanclub and B4ND (pronounced "beyond") account were launched on the same day.