Nisha Ganatra

Ganatra explored her interest in film through acting and then decided to make the switch to pursue film-making as she wanted to effect cultural change.

Ganatra began her film-making journey by studying at The University of California, Los Angeles (UCLA). Though she wasn't studying film, she explored her interest by sneaking into screenwriting classes which eventually led her to creating short films.

She moved to New York City to pursue a film degree at New York University Film School (NYU). During her time there, she created a short film Junky Punky Girlz (1997) which won NYU's Tisch Fellowship and most outstanding short film from PBS. Ganatra graduated from the New York University (NYU) Tisch School of the Arts.While in film school, Ganatra directed several episodes of MTV's long-running television series The Real World in 2001. Prior to this she had written and directed two shorts and her critically acclaimed independent film Chutney Popcorn (1999).

Ganatra is part of a mentorship program with NBC which seeks to provide talented female directors with the same opportunities as their male counterparts. This program selects female directors to be given the opportunity to shadow up to three episodes of an NBC series. The participants will then be able to direct at least one episode of the series in which she has been shadowing.

When Ganatra was on the hunt for a cinematographer, she began to notice that the men's reels were far superior compared to the women's reels. As a female director herself, she was accustomed to being overlooked in the hiring process in favor of men. She realized that the men had better reels not because they were more talented, but instead, because they had been given bigger budgets, better equipment, larger crews, and elaborate productions. This motivated Ganatra to hire a female cinematographer and strive to hire female crews. In 2020, it was reported that ABC had put into development a single-camera matchmaking comedy written, directed, and produced by Ganatra.