Belinda Effah

Grace-Charis Bassey was born Uyu Effah on 14 December 1989 in Cross River State, a coastal state in Southern Nigeria. Her father, Lieutenant Commander Asido Bassey Effah, was a commander in the Nigerian Navy.

She had her primary and secondary education at Hillside International Nursery & Primary School and Nigerian Navy Secondary School, Port Harcourt respectively. She furthered her studies at the University of Calabar, majoring in Genetics and Bio-Technology. While in secondary school, she adopted the first name Belinda after her brother suggested that she and her siblings change their names. According to an interview with The Punch Newspaper, she claimed that the disciplinary nature of her dad towards his 14 children was very helpful in shaping her career.She made her Nollywood television debut in the 2005 TV series Shallow Waters. Afterwards, she took a break from the series to feature in the reality show Next Movie Star. She finished 5th, and was never evicted from the house.

She was once a television presenter for Sound City, a Nigerian Entertainment cable station. However, she left the station to start her own TV show titled Lunch Break with Belinda.

She is the CEO and founder of GCB Empire, a Nigeria-based clothing and fashion brand.

In 2022, Iké Udé's portrait of her was featured in the Nollywood Portraits exhibition at the Smithsonian National Museum of African Art.